Stand Out at Exhibitions & Seminars in Nigeria with Print Marketing

Imagine attending a seminar that there are no print promotions or marketing? How will the seminar look like? Dull? You guessed right. 

It has been psychologically proven that the brain  is better at processing visuals than text. And visuals, when they compliment your text, helps your audience connect with the message. “Images are deeply psychological and go way beyond just looking nice”.

As a business owner or a professional, one of the things you might want to do is to organise exhibitions and seminars for your business or attend seminars and exhibitions to showcase your products and services.

If you might have noticed, one of the things that catch people’s attention in seminars and exhibitions are displays; e.g. display of products, roll up banners, catalogues, etc.

In addition, another thing that catches people’s attention is marketing, especially print marketing or print promotions.

If you are not yet making good use of print marketing in seminars and exhibitions, you need to start doing so, and here are some of their benefits you should know:

1. 1. You can use business cards for networking: one of the things I have come to learn about networking at events; be it seminars, conferences, exhibitions or trade shows is that you need to have your contact details handy. One of the ways you can easily have your contact details handy is by having your own business cards. At exhibitions and seminars, you might get to network or pitch a product to someone who might be interested and want to contact you later about your idea, product or service. You need your business cards for this kind of moment and other related moments like this.

 

• Brochures for detailed information about products: some people may not have enough time to sit down for you to explain to them about the specific details of your products or services. With a well-designed brochure, you can easily explain your products or services to such prospects. In addition, some people may need details for later purposes; your brochures too will be useful for this.

• Promotional materials: sometimes companies or businesses hand out promotional materials during seminars and exhibitions in order to appreciate their customers as well as get new clients.

• Roll up banners: your business roll up banner can help to instantly tell customers and prospects about your business as soon as they sight it. You need to make sure that your roll up banners adequately describe what you do and that it is attractive and functional. If it is not attractive it won’t catch the attention, if it is not functional it won’t be of use.

• Flyers: flyers are also easy to distribute provided they are distributed at the right place and at the right time. Flyers can also serve as a way of offering prospects or customers quick information about some of your services or products. If well designed, it can attract attention. If prospects visit your stands at exhibitions, one of the things you can give them is your flyer, to know more about your products.

• Carrier bags: when people purchase products from you, they might sometimes need a carrier bag to carry the products. And so, in a place like an exhibition or a seminar, you can ensure that the carrier bags you use to promote and market your business, as well as serve their purpose.

 

With that being said, you need to ask yourself where to print your marketing and advertising materials? This is because the quality of your printing has a lot to do with how effective your marketing activities are. You might have good contents; however, you need to ensure the content are packaged in a way that will appeal to the right audience.

At Print Anything, you can literally print anything you need, and not just that, you can do that at an affordable price and get good quality print products.