Souvenirs have become a big part of business relations, relations towards clients and relations towards employees. Moreover, due to the highly competitive market of our day, more and more creative means and strategy are being sought to reach a potential market. Company souvenirs have become a big part of that. This is because they have been found to establish a personal relationship with clients. They make clients feel personally connected to the business and may elicit brand loyalty. Your product will be in the minds of the client and people around them, every time they wear your t-shirt, every time someone glances at your calendar, or drinks with your mug, or checks your branded wall clock for time or brings out your notepad to take a note with your pen. You could also use souvenirs to create personal relationship with employees and to appreciate them. It goes a long way. Employee loyalty is good for business.
Now what are the things to consider when choosing souvenirs for your business?
- I would say first of all, know your customers. Know what appeals to the class, category, and type of customers your business targets. When you understand their tastes you will be able to choose the right souvenirs to appeal to them. For example, if your product is a family product, say beverage, a mug will go a long way. If it is for professionals, pens and notepads will be appropriate. For a younger hip crowd, fancy t-shirts may be appealing. Just ensure that you are looking at who these products are going to.
- Secondly, it must be useful. Useful souvenirs carry more weight. A card is nice and sentimental and it has seasons when it will be most appreciated. However, useful gifts are appreciated in the long run. A mug is useful, a calendar is useful so is a pen and a notepad. These are things that will be used over a long period of time. You could go a step further, if you want to really buy your customers, to know them personally and get gifts that will appeal to the individual.
- Festive seasons are also a good determinant of souvenirs. Your gifts should be relevant to the season. For example, the New Year is a good time to hand out calendars. It may not be so much appreciated in May. Also it would help when you know your clients well enough to gift Muslims during Muslim holiday, Christians during Christian holiday and the like.
- Your souvenir must be of good quality. Your souvenirs are a part of your brand and it reflects greatly on your image as a company. Really good quality souvenirs enable clients trust your business better and vice-versa. Insist on the best for your clients within your budget. It is better to give out nice pens than bad wall clocks.
- That brings me to the next point. Your budget will determine a lot how you choose your souvenirs. Get the best within your budget. Never opt for the cheap. Always go for the best within your reasonable budget.
- Your souvenirs should be creative and memorable. It should catch the eye. Remember you are netting two or three birds at a go. As you are establishing a relationship with your clients as well as advertising.
In all this, ensure that your souvenirs put your company in the best light.
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