Printing is a permanent form of an idea or design. To avoid errors that result in a waste of resources and effort, it is best to carefully consider all relevant factors before printing.
Here are ten key factors to consider before you begin your next print job.
- Target Audience: Who is this print project going to? Where is this print project going to be displayed? How do you want your print to be received or perceived? These are questions to answer before you begin. Once you have answered them properly every other consideration will be tailored to meet this mark.
- Budget: Ask yourself how much you are willing or should be willing to pay for the quality that will meet your target. Then consider how much you have and how best to meet your goal with your budget. Be economical but reasonable and objective with your budget.
- Design: The design has to speak for you, with or without words. If it is a banner for people driving by, it should be bold and catchy. If it is a business card, it should be decorous. If is an invitation card, it should be appealing. Whatever the type of print it is, the design should be appropriate for it.
- Color Scheme: Different colors represent different things, choose a color scheme that matches your message. Colors influence the emotional response to your print, it may appeal, it may distract, it may repel, it may invite, it may even entice. So choose them wisely.
- Information: Ensure that the right information which is most relevant to your target, goes on your print. For example, you do not need company vision, mission and business plan statement on your flyer, banner or business card. You need just the right information that will give the passing reader enough to know what you can or will do for them. If it is an event, you simply need the name of the event, a short bold statement about what they are to expect and a bold call to action like come, call as well as the date, time and venue. Just ensure that whatever your print is, the relevant information is contained, no less and no more.
- Font: The font, like other factors, also determines how your print is perceived. In terms of passing across information, it helps to grab attention to the most interesting or important details of your print. It also has aesthetic effects. Whatever the case is, fonts should be manipulated to meet your end goal.
- Check: It is important to reassess over and over before printing. Little things can be missed when double checking is not done diligently. Simple things like small misspellings, images that pass the wrong message, can be missed and can be very embarrassing. Even if there are just two words in the print, double check it still. The point here is to make sure you have the right information, the right way before you print.
- After fulfilling all the above factors, you are ready to print. Please ensure that you use the best quality of materials to meet your target. Materials to be printed on must be durable and of good quality. The ink must not be runny or fade easily. Insist on the best.
- The outcome. Ensure that your printing project turns out professional looking in all ramifications.
- Lastly and most importantly use only a printing company that is known for being professional, meticulous and creative. All the above-mentioned factors majorly depend on the company who prints for you.
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